The Story of IA

The masterpiece

IA has always been the central piece of the feminine national costume, with a clear structural unit and decorative effect, reflecting the identity of each ethnographic area.

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The process of creation

A life-long learning process for the Romanian women was in place, an immense knowledge base that would pass from one generation to another. Every stage of its execution – from raw wool to yarn, to fabric, then to each pin prick was stored in an ancestral foundation.

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