Art.
Fashion. Inspiration.
Matisse si inceputul unei mosteniri
Fascinatia globala pentru ie romaneasca a inceput nu pe un podium de moda, ci pe panza. Henri Matisse, unul dintre cei mai influenti artisti ai secolului XX, a fost captivat de eleganta, simbolismul si maiestria tesaturii traditionale romanesti. Pictura sa emblematica din 1940, „Bluza romaneasca”, reprezinta un omagiu adus acestei piese vestimentare atemporale, surprinzandu-i fluiditatea si bogatia ornamentala cu o simplitate indrazneata.
Matisse nu s-a oprit aici - a reluat ie-ul in alte cateva lucrari, atras de puterea sa expresiva si farmecul folcloric. Procedand astfel, a devenit primul artist important care a ridicat ie-ul in sfera artei moderne, deschizand calea pentru adoptarea sa ulterioara de catre cele mai renumite case de moda din lume.
The global fascination with the traditional Romanian blouse originated, not on a runway, but on canvas. Henri Matisse, one of the most influential artists of the 20th century, was captivated by the elegance, symbolism, and craftsmanship of the traditional Romanian blouse.
His iconic 1940 painting, La Blouse Roumaine, stands as a tribute to this timeless garment, capturing its fluidity and ornamental richness with bold simplicity.
Matisse didn’t stop there—he revisited the blouses in several other works, drawn to its expressive power and folkloric charm. In doing so, he became the first major artist to elevate the ie into the realm of modern art, paving the way for its later adoption by the world’s most renowned fashion houses.
„O bluza romaneasca nu apartine niciunei perioade. Toate hainele taranesti se transmit din secol in secol fara a se demoda.”
Yves Saint Laurent
YSL
In 1981, Yves Saint Laurent a adus bluza traditionala romaneasca (ia) in lumea haute couture. Inspirat de forma sa fluida si de broderia bogata, a reinterpretat-o ca un simbol al elegantei boeme. Ie a devenit mai mult decat o piesa vestimentara populara - a intrat in istoria modei.
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LV
In 2024, colectia Resort a casei Louis Vuitton a inclus o bluza aproape identica cu ia traditionala din Marginimea Sibiului. Asemanarea izbitoare a starnit reactii puternice, mestesugarii si sustinatorii patrimoniului cultural romanesc acuzand brandul de apropriere culturala. In urma presiunii exercitate de Ministerul Culturii si a indignarii publice, Louis Vuitton a retras piesa din colectie si a emis un comunicat de scuze — subliniind astfel importanta respectului si recunoasterii patrimoniului cultural in lumea modei.
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DIOR
In 2017, colectia “Pre-Fall” a casei Dior, sub directia creativa a Mariei Grazia Chiuri, a inclus piese vestimentare remarcabil de asemanatoare cu portul traditional romanesc, in special cu vesta „cojoc binsenesc” din regiunea Bihor. Aceste creatii, comercializate la preturi ridicate, nu mentionau insa originea lor culturala. In reactie, designeri romani si membri ai comunitatii au lansat initiativa Bihor Couture, o miscare menita sa promoveze modelele autentice si sa sustina recunoasterea patrimoniului cultural romanesc in moda internationala.
LV
În 2024, colecția Resort a casei Louis Vuitton a inclus o bluză aproape identică cu ia tradițională din Mărginimea Sibiului. Asemănarea izbitoare a stârnit reacții puternice, meșteșugarii și susținătorii patrimoniului cultural românesc acuzând brandul de apropriere culturală. În urma presiunii exercitate de Ministerul Culturii și a indignării publice, Louis Vuitton a retras piesa din colecție și a emis un comunicat de scuze — subliniind astfel importanța respectului și recunoașterii patrimoniului cultural în lumea modei.
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TOM FORD
RALPH LAUREN
TORY BURCH
CAROLINA HERRERA
JEAN PAUL GAULTIER
MONCLER GAMME ROUGE
JOSIE NATORI
OSCAR DE LA RENTA
MANGO
CAMILLE BELLE
KATE UPTON
RACHEL WELCH
SOPHIA LOUREN
Romanian Blouse
& High Fashion
Ia romaneasca a captivat de mult timp imaginatia lumii modei. Designeri precum Ralph Lauren, Jean Paul Gaultier, Tom Ford si Oscar de la Renta s-au inspirat din silueta sa distinctiva si broderiile elaborate. Chiar si Sophia Loren a fost fotografiata purtand ia, consolidand astfel statutul acesteia ca simbol al elegantei atemporale. De la mestesugul traditional la moda haute couture, ia continua sa inspire si sa dainuie.
TOM FORD
RALPH LOUREN
TORY BURCH
CAROLINA HERRERA
JEAN PAUL GAULTIER
ETRO
OSCAR DE LA RENTA
MANGO
SOPHIA LOUREN
ALTELE
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